In the year 2000 two Innkeepers; Gerry Muza of the Kilmorey Lodge, Waterton and Garth Griffiths of the Overlander Mountain Lodge, Jasper identified an opportunity for small innkeepers of Alberta. That opportunity was to form a member group of privately owned and operated small inns in the province to leverage partnership and cooperative marketing initiatives. Eleven years later, the Charming Inns of Alberta features twelve members and a strong partnership with Travel Alberta.
Each Charming Inn feels that the following core values are truly important to our membership group. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our group’s culture.
The primary purpose of the Charming Inns is to provide member properties with marketing support, resources, affiliate partnership opportunities and fellowship.
To be considered for membership in the Charming Inns of Alberta, a property must apply and receive at least 75% approval from all Members in good standing (100%, if some membership criteria are not met, but the existing members unanimously agree that accepting such property benefits the group, and the overall standard, quality of service, and appeal of that property meets the objectives of the group).
Should an application be presented to the Charming Inns of Alberta that is within the same town/vicinity as an existing property that member property has first right to refuse the application, but will need to communicate/substantiate valid reasons for refusal/concern to the rest of the membership. **
Interested in membership? Please email [email protected]